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Gwenmars release second album: Driving A Million
9 March 2001
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Los Angeles glam/ psychedelic/ pop trio Gwenmars (front man Mike Thrasher, drummer John Boutin, and bass player Matt Westfield) released their second—and first widely available—album this week, Driving A Million. It’s available for North America on Dave Sardy’s up and coming SeeThru Broadcasting label, and follows their now out-of-print 1997 album Magnosheen.
    While Sardy (who recently produced The Dandy Warhols and Marilyn Manson) did not produce Driving A Million, Thrasher told Rockbites “...he had some very helpful ideas in the end. He rules.” Sardy learned of the band when a mutual friend handed him a demo last year, at which point Sardy contacted Thrasher personally.
    Driving A Million was recorded at no less than four studios across the US, with John Fryer (Fad Gadget, White Zombie, Blur, Cocteau Twins, Lush, Nine Inch Nails) and Richard Podolor (Iron Butterfly, Steppenwolf, Three Dog Night, D’Priest) alternating in the producer’s chair.
    The set is a high-energy, brightly lit, neo-glam joyride. Its 11 tracks reek of musical innocence, simplicity, and accessibility. Gwenmars (who took their name from Thrasher’s Kindergarten teacher) blithely steal musical textures from a history of rock heroes: The Who and David Bowie, through Siouxsie And The Banshees and Devo, through Love And Rockets and Beck—all of which tends to obscure some interesting if opaque lyrical poetry and the fact that the band have constructed a set of very solid and memorable songs. Get past the superficial to appreciate this record.
    Here’s an excerpt from the likely first single, Venus

Well you’re all jacked up
And you’ve made the big parade
Keep your glue gun ready while you’ve
Got so many hands on your zombie
If I could’ve been as smart as you
Then I would’ve been the tallest too
But you’ll never be a star it’s true.


    Gwenmars play a record release party tonight at The Troubadour in LA, and play next Thursday at The Metro in Austin as part of the South by Southwest music festival. They hope to announce tour dates soon. We give Driving A Million three bites out of five and are pleased to recommend it for your car’s CD player. Play it loud.

Rockbites ratings  5: life changing, 4: stunning, 3: captivating, 2: amusing, 1: annoying.

| Gwenmars | | Gwenmars on SeeThru Broadcasting | | EP samples on Richter Records | | interview on Local Fusion | | discography | | CD | | top of page |


 


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