April 2000
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April 2000
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Massive Attack put song in TV ad for charity 20 April 2000
The band wrote “The music that’s used in ads is becomingly increasingly homogenized, and the agencies are resorting to cheap rip-offs of other people’s styles. This is not something we want to be a part of, but if we can redirect the money to people that need it, then it’s worth it.” The estimated US$250,000 (£150,000) to be raised will go to the British Red Cross and to the Beira Fund, which helps rebuild schools in flood ravaged southern Africa. | MTV story | | Massive Attack | | Giorgio Armani | | discography | | sample from Mezzanine | | top of page | |
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